A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

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2D Animation

3D Animation

A

Access Prime

ACNielsen

Ad in

Ad out

Ad Server

Ad Trend

AdClick

AdEx Daten

AE

Affiliate Marketing

Affinität

Affinitätsindex

ag.ma

AG.MA

AGF

ALM

Audience Flow

Ausgangsplan

Ausländerpanel

Ausschoepfung

Auswertungssysteme

AWA

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B

Ballungsraum

Ballungsraum Fernsehen

Banner

Bartering

Basis

Basisauszählung

BDW

Befragungsinstrument

Below the line

billiger de

Billings

Brickfilm

Brutto-Kontakte = Brutto-Reichweite

Brutto-Werbeinvestitionen

Bruttoreichweite

Buchungsschluss

Business- TV

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C

Casting

Cluster-Analyse

cms

Collagefilm

Commercial

content management system (cms)

Cookie

Corporate Design (CD)

Corporate Identity (CI)

Cost per Click

Cost per GRP

Cost Per Lead (CPL)

CPC Cost per Click

creative network

Cross media

Cross-Media-Sonderwerbeformen

Cross-Media-Werbung

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D

D-Box

DAB = Digital Audio Broadcasting

DAP

Das Glück kommt zu den Glücklichen

DAT

Dauerwerbesendung

Decoder

Demographische Merkmale

Deutscher Werberat

Dialog Branding

Diary

Diary-2

Die wichtigsten Sonderwerbeformen im Überblick

Dienstleistung

Dienstleistung Werbung

Digitales Fernsehen

Direct Marketing DRTV

Direct TV

Direktmarketing Agentur

Disproportionale Preise

DLM

DRR = Direct Response Radio

DRTV Advertising

DRTV Radio

DRTV TV Spot = Direct Response Television

Durchschnittskontakte

Durchschnittskontakte (OTH = opportunity to hear)

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E

e-commerce Agentur

e-commerce shop

e-commerce software

e-commerce solutions

e-friend

e-tracker

ecommerce cms

ecommerce online shop

ecommerce solutions

Econda

Effie

Effizienz

Einrichtungspartner Ring

Einschaltquote

Empfangbarkeit

EPG

EPR

Erhebung

Etat

EU Fernsehrichtlinie

Europäisches Fernsehübereinkommen

Evaluierung

Event-Sponsoring

Ex-ante

Exklusiv-Werbeblock

Exklusivhörer

Externe Überschneidung

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F

Face-to-Face-Interview

Fallstudie

Fallzahl

Fehlstreuung

Feldarbeit

Fensterprogramm

Fernsehpanel

Filmproduktion

Filmproduktion München

Filmproduktion Werbefilm

Fragestellung

franchise onlineshop

Free TV

Frequency Capture

FSF

FSK

Fusion

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G

Gelegenheitshörer

Genre

Gewichtung

GfK Fernsehforschung

Google Adwords Marketing

Google Analytics

Google Placement Anzeigen (Placement Targeting)

GRP

GRP Gross Rating Point (Bruttoreichweite in %)

Grundgesamtheit

Guerilla Marketing

Guerrilla Marketing

GWA

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H

Hochrechnung

HUCKLEBERRY THINK BIG CMS Mastershopsystem Satellitenshopsystem Verbundgruppen

HUCKLEBERY THINK BIG

Hördauer

Hörer

Hörer gestern

Hörer pro durchschnittlicher Stunde

Hörer pro Stunde

Hörer pro Tag

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I

I'll be your Huckleberry

Index

Infomercial - ( Infomercials Agentur )

Integrierte Kommunikation

Interaktives Fernsehen

Interliving Agentur

Interliving Agentur Bruce Darnell TV Spot Werbung

Intermedial

Interne Überschneidung

Intramedial

IP Deutschland

iText

IVW

I´m Your Huckleberry

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K

Kabel Deutschland KDG

Kabel Digital HOME Kabel Deutschland

Kampagnen Kontrolle

Kampagnenplanung

Kampane

KEK

Kids VA

Klassische Medien

Konsekutiv

Kontakt

Kontaktchance

Kontaktdosis

Kontakthäufigkeit

Kontaktklasse

Kontaktsumme

Kontaktverteilung

Konvergenz

Korrelation

Kumulation

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L

LAE

Landesmedienanstalt

Launch

Licensing

Life Style Research

Link

LIVING 4 VEGAS

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M

MA Intermedia

Marken- Awareness

Marketing DRTV

Marketing Zielgruppe

Markt-Media-Analyse

Marktanteil

Marktanteil2

Media Agentur

Media control

Media Mix

Media Strategie

Media Zielgruppe

Media-Analyse (MA)

Media-Mix

Media-Selektion

Mediabriefing

Mediagattung

Mediaplanung

Mediendschungel

Merchandising

Motive

Motivsplit

Move

Multimedia

Musikfarben = Musikformate (vgl. Mediaseminar)

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N

Near-Video-on-demand

Netto Reichweite II

Netto Reichweite x Durchschnittskontakte

Netto-Reichweite

Nettowerbeinvestitionen

NEUE WESTPARK STUDIOS - Tonstudio München

Neuromarketing

Neuromarketing Agentur Werbung

Neuromarketing Marketing

Nielsen Gebiet

Nielsen Single Source

Nielsen-Gebiete

Nutzer

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O

Off Air Kommunikation

OMG

ON AIR DESIGN

onairdesign Brand Communication on-air and off-air

onairdesign Brand Communication on-air and off-air >> Brand Communication on-air and off-air ________________________________________________________ United Senses Founded by Markus Schmidt in 2005, UnitedSenses is an international network of some of the most creative professionals in TV-world, an alliance unlike any that had existed prior. With over 70 years of combined industry experience and over ten languages spoken, our group can effectively communicate with and service most regions in their native tongue. ________________________________________________________ Focusing on branding solutions for the electronic media, we develop media brands, create corporate identity packages, including the brand communication on-air and off-air. And we take care of the production. ________________________________________________________ Headquartered in Munich, with offices in Los Angeles, New York, Copenhagen and two offices in Moscow, UnitedSenses can offer a variety of national flavors as well as an unique international style. We benefit from spanning multiple time-zones thus effectively expanding tight deadlines. Sharing ideas within our network means improving them. Outstanding strategic, creative and visual quality is our trademark. ________________________________________________________ HEADS ________________________________________________________ The Heads Markus Schmidt, CEO / Creative Director markus@unitedsenses.tv ________________________________________________________ Markus SchmidtSince 2004, Markus Schmidt has been working internationally as a brand consultant, creative director and film director under the moniker MarkusSchmidt.TV. For five years prior, Schmidt had been managing director and executive creative director of SevenSenses, a leading design and advertising agency also based in Munich. In the past nine years, which includes a tenure as creative director at Germany's renowned broadcaster ProSieben, Schmidt has been honored with over one hundred major awards from Promax&BDA and New York Festivals for his creative work. Sandep Rahi, Partner / Creative Director sandep@unitedsenses.tv ________________________________________________________ Sandep RahiSandep Rahi spent his formative years in London and later attended SCI-Arc from which he hold a Masters degree. Rahi has worked with the renowned design group Co-op Himmelblau and produced rich new media content with musician Jon Hassel. For two years beginning in 1994 he led the «No-Thinking Tank» design laboratory alongside designer April Greiman and renowned architect Michele Saee. As Co-Founder and Creative Director of JacobsRahi (now ThinkCreative) he has designed graphics packages for networks and stations as well as title sequences for NBC's The Tonight Show with Jay Leno and CBS' Late Late Show. Rahi is the recipient of an Emmy Award and several International Telly Awards. Micha Riss, Partner / Creative Director micha@unitedsenses.tv ________________________________________________________ Micha RissMicha Riss has produced award-winning results for a broad range of international clientele. He is well known for his work created under his direction at both Manhattan Transfer and later Meccanica, a design studio founded in 2001. Both studios had created high-profile campaigns for brands such as Sony, ESPN, MTV, SCI FI, HBO, AT&T, CBS, USA Network and Japan's WoWoW. In 2004, Riss founded Flying Machine, a multidisciplinary design studio. Riss is a recipient of an Emmy Award and numerous others from Promax&BDA, International Telly and Art Director Club. L. Nicolay Gronlund, Partner / Creative Director nicolay@unitedsenses.tv ________________________________________________________ L. Nicolay GronlundLars Nicolay Gronlund has worked as a creative Director in the Danish television industry since 1995. Formally trained as an architect and designer, his groundbreaking work with media brands has influenced Danish Television for the past ten years. As brand manager for TV2 Denmark (1997-2000) and Danish Broadcasting Corp. (2001-2003) L.Nicolay Gronlund has directed several Danish and Scandinavian TV identity packages including: TV2, SBS Denmark, DR1, DR2 and TVNorway. In 2004, he founded Timeline, a creative agency for communications and design specializing in television and entertainment. Sergey Shanovich, Partner / Creative Director sergey@unitedsenses.tv ________________________________________________________ Sergey ShanovichAfter beginning his career as a graphic artist, Sergey Shanovich took a position as an Art Director of NTV Broadcasting Company in 2000. He is currently the General Director of NTV-Design, Russia's largest design and production house. Beginning in 2003 Shanovich has also penned and produced an acclaimed Russian-language television series called «Pro-Design.» He also serves as Chairman of the Board of the Eurasian Guild of Televsion Designers and Promoters. In the past four years Shanovich's creative work has been honored over thirty times by Promax | BDA and the New York Festivals. Mikhail Spirov, Partner / Creative Director mikhail@unitedsenses.tv ________________________________________________________ Mikhail SprirovHaving worked in print design early on in his career, Mikhail Spirov moved on to television branding work first at a local station then in 1995 to Internews Russia, a non-profit organization. While at Internews he supervised all aspect of television branding, promotion and design. In 2002, Spirov, along with a group of fellow creatives, launched Koordinata 20, a commercial creative services company. Over the course of the past three years, Koodinata 20 has branded and rebranded sixteen local stations, a nation-wide network and most recently, a new national channel in addition to numerous other projects. Spirov is a co-founder of the Eurasian Guild of Television Designers and Promoters. ________________________________________________________ REFERENCES ________________________________________________________ Czech Republic TV Nova Denmark BLU DR Danish Broadcasting SBS Denmark International ESPN A&E Television Networks Israel Channel 10 Sport 5 Italy Ciao-Bella Sky Italia Georgia Europe TV Germany 20th Century Fox Discovery Channel Goldstar TV Hit 24 kabel eins N 24 ProSieben Sat.1 NBC Universal Norway TV 2 Norge Russia ATV GTRK (Norilsk) Internews MAX TV NTK NTV NTV Plus Channel Plus 12 Rambler Broadcast Network STV TNT Channel TV 2 (Tomsk) WorldLink TV Switzerland SF DRS Ukraine ICTV STB Novy Kanal K1, K2 USA ABC Biography Channel Buena Vista Television CBS ESPN FXNETWORKS HBO MSG NBC Paramount Wald Disney Company ________________________________________________________ UnitedSenses / Think Creative, L.A. 2001 Wilshire Blvd. Sixth Floor Santa Monica, CA 90403 USA tel. +1 310 434 9885 fax. +1 310 434 9882 mob. +1 310 666 5506 sandep@unitedsenses.tv _______________________________________________________ New York UnitedSenses / Flying Machine, NYC 270 Lafayette Street New York, NY 10012 USA tel. +1 212 226 7733 fax. +1 212 226 7122 mob. +1 917 945 2444 micha@unitedsenses.tv ______________________________________________________ Munich UnitedSenses, Munich Joseph-Wild-Str. 20 81829 Munich Germany tel. +49 89 92792 420 fax. +49 89 92792 55 420 mob. +49 175 1815909 markus@unitedsenses.tv ________________________________________________________ Copenhagen UnitedSenses / Timeline, Copenhagen Sturlasgade 12 K, 1. 2300 S Copenhagen Denmark tel. +45 32 661020 fax. +45 32 661029 mob. +45 2174 5725 nicolay@unitedsenses.tv ________________________________________________________ Moscow ________________________________________________________ UnitedSenses / NTV Design, Moscow 12 Ak. Koroleva Street Moscow 127427 Russia tel. +7 095 7255368 fax. +7 095 7255380 sergey@unitedsenses.tv ________________________________________________________ UnitedSenses / Koordinata 20, Moscow 45 Olkhovskaya St., bldg 2, rm 3 105066 Moscow Russia tel. +7 095 2676428 mob. +7 916 5893351 mikhail@unitedsenses.tv ________________________________________________________ Markus Schmidt is member of Huckleberry Friends AG - worldwide creative network.

Online

Online Kommunikation

Online Marketing (Agentur)

Online Shop CMS

Online Shop Systeme

Online- TKP

Onlineshop Agentur

onlineshop Lösung

Onlineshop Lösung Verband

Onlineshop Lösung Verbundgruppen

Optimierung

OTS

Overlapping (over-spill)

Overspill

OWM

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P

p-Werte

Page- Impression

Panel

Pay per Channel

Pay per view

Pay TV

Pc tv

PIN Daten

Pitch

Pixilation

Plan-TV-2000

Planevaluierung

Plankosten (Rangreihe)

Podcast Marketing

Pop up Ads

POS Werbung (Point of Sale) POS Video Marketing

Positionierung

Post- Test

Pre-Test

Preisgestaltung

Preisgruppe

Preisliste

Prime Time

Privates Fernsehen

Product Placement

Produktgruppenausschluss

Programm

Programmreichweite

Puppentrickfilm

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Q

Q Club

Q Club München

Qualitative Analyse

Quota-Stichprobe

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R

Rabatt

Radio DRTV

Random Stichprobe

Random-Route-Stichprobe

Rangreihe

Rangreihe2

Rating

Recall

Recency Planning

Recognition

Redaktionell

Reichweite

Reichweite in der Kampagnenplanung und –Kontrolle

Reichweite in der Programmplanung

Relaunch

Response

Roadblocking

ROI

Rundfunkstaatsvertrag

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S

S&P (Schmidt & Pohlmann)

Scherenschnittfilm

Schon mal gehörter Sender

Schwab (Schwabversand) - TV Spot Kampagne

Search Engine Marketing

Search Engine Optimization

Segmentation

Sehbeteiligung

Sehdauer

Seher

Seherstruktur

SEM

Semiometrie

Senderfamilie

SEO

Set top box

Share of Advertising

Share of Awareness

Share of mind

Share of Voice

Shopper Marketing

Short Communication

Single Source

Sinus Milieus

Sitesponsoring

Social Advertising

Sonderwerbeformen

Spartenprogramm

Splitscreen

Sponsoring

Spot

Stammhörer

Stammseher

Stichprobe

Storyboard

Streaming-Sponsoring

Streuplan

Streuplankosten

Streuverlust

Streuverlust-Fehlstreuung

Stripping

Strukturanteil

Suchmaschinen Marketing

Suchmaschinenoptimierung

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T

TABAGG

Tagesablaufschema

Tandemspot

Tarifgruppe

Tausend-Hörer-Preis

Tausend-Kontakt-Preis

TDW Intermedia

Teaser

Technische Reichweite

Telepromotion

Teleshopping

Teletext

Testimonial

Timeslot

TNP

Tracking

Tracking

Trailer

Transaktionsfernsehen

Trickfilm

TV-System

Typologie

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U

Urs Keller

USP

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V

VA

Verbrauchs- und Medienanalyse (VuMa)

Verbreitungswege

Verbundgruppen shopsystem cms THINK BIG

Verweildauer

Verweildauer in Minuten

Video on demand

Videotext

viral film

Viral Marketing

Viral Spots

viral video

Virales Marketing

Virtuelle Werbung

Visit

Visual Transfer

Vollprogramm

VPRT

VuMa

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W

Webdesign - Web Design

Weitester Hörerkreis (WHK)

Weitester Hörerkreis im Zeitabschnitt

Weitester Sehkreis

Welle

Werbe Awareness

Werbeaufwendungen

Werbeblock

Werbeblock Code

Werbeblock Reichweite

Werbebotschaft

Werbedruck

Werbedruck

Werbeinsel

Werbeintensität

Werbekampagne

Werbemittelkontaktchance (WMKC)

Werbemonitor

Werberichtlinien I

Werberichtlinien II

Werberichtlinien III

Werbespot

Werbetracking

Werbetrenner

Werbeträger

Werbeträger

Werbeträgerkontakt (WTK)

Werbeuhr

Werbewirkung

What is Neuromarketing ?

Wirksame Reichweite

Wirksame Reichweite

Wunschfernsehen

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Y

Yahoo Web Analytics

Überschneidungen

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Z

Zapping

Zapping-Quote

ZAW

Zeichentrick

Zeitschiene

Öffentlich Rechtliche Sender

Österreich